Hi, I’m Ifeyinwa
I am a Nigerian content creator and entrepreneur living in London. I started blogging back in 2012 when I lived in Lagos, Nigeria to share my passions for beauty, natural hair, cooking wellness, reading, travel, and well everything I was doing in my life at the time.
I started my very own all-natural cosmetics company called Ajali Naturals back in 2013 and launched a Youtube channel four years ago where I also share similar content but in video format.
I’ve dabbled in and out of the content creating/sharing space over the years and the one thing that’s always pulled me back in is my love for community. As small and unimportant as it can feel sometimes, 8 years later, nothing (and I truly mean nothing) makes me as happy as sharing information that could help someone else. So welcome to my little space on the Internet, I hope you find something on here that inspires, informs or at the very least entertains you. Thank you for your time.
FREQUENTLY ASKED QUESTIONS
What does your name mean?
Ifeyinwa (pronounced ee-fey-in-wah) is Igbo for ‘there is nothing greater than a child’.
Where is your accent from?
I was born in London, but I lived in the US until I was 10 years old. Then I moved to Nigeria, then moved back to the UK and repeated that cycle until I ended up back in the UK (at least for now!). My accent is a mishmash of all the places I’ve been blessed enough to spent my life.
What is your favourite life quote?
Focus on what you can control, and trust God to do the rest.